
I left my camera in the hotel so I was bummed I didn't have great documentation of my Saturday at market. Lisa checked out of Atlanta and headed home to Dallas and I continued on to building 2. Back home in Kansas City, I hear it is 17 degrees, terrible business in the store and an ice storm underway. Great. It always puts me in a good mood to be spending thousands while store sales are down. Ah, the life. So if you are reading this- get into the store and make us a deal!! Our sale is over in another week. We marked our printed bedding down again to 50%.
Today was spent trying to find some staples for the shop. New fragrances, candles, picture frames, gift ideas, etc. Abby and I are nuts about those chocolate covered sunflower seeds and I found a good designer brand for Valentines Day and Easter gifts. Another showroom had really beautiful floral aprons, great for Mothers Day. I also have been on a hunt for beeswax candles with the natural honey scent. Sounds easy enough, but sometimes vendors jazz them up too much with bad labels or silly shapes.

Two showrooms really stood out today. Both used to be next to nothing two years ago and now they are a full blown company. It's great to see these guys grow. I am always crazy about the raw wood, galvanized metal, rusty iron, industrial thing. They both delivered. One had a cool black ottoman made out of old tires! Not a sloppy version but something perfectly manufactured. Another had great bar stools that look like they came from the local gas station and other items that had been inspired from the local general store.
Since I arrived I have been noticing trends, although this is not something that persuades my buying much as I try to find my own path. This trip three things: ethnic touches were taking center stage. Moroccan inspired merchandise with cutout motifs, batik patterns, hanging lanterns, exotic one color prints. Not too bohemian- a little cleaner than that, almost resort like. Another was raw wood: candlesticks, picture frames, stag heads- all carved and finished without any varnish. And finally, without any concern for being politically incorrect, I have to say this- the gay boys have got it goin' on! Showroom after showroom, isle after isle, restaurant after restaurant- they are here. From an exhibitors point of view these guys must be employed by the hundreds to decorate the showrooms. Especially for Christmas. The trees, the shelves, the furniture are piled high. Layer upon layer, drama to the ceiling. I am truly jealous of them. They think big, they see big, they design big- I could only dream of having that gene. I overheard one bragging of a client who sends him a plane ticket every year to come to her 17,000 square foot house to decorate 37 (that's right, 37) Christmas trees each winter! Others walk the isles in twos, commenting and oohing and ahhing over this and that. I think some bring their ladies who lunch clients along as they pick out items for the second home. And let's not forget the florists and wedding planners that are here. Anyway, they are a force to be delt with in the home furnishings industry. Maybe I'll hire one and fluff the store beyond my imagination!

Something interesting happened to me around 4:00. As I was in an average showroom, trying to pick out something... average, I don't know what, (it all blends together after awhile) I suddenly said to myself: I don't want my name on that. This phrase came to me again and again when I was trying to decide what to buy. Would I want my name on it? Now this may seem funny to you. If you are a shop owner you may always say this to yourself when you're at market. But I have never, not like this. I am usually thinking if an item will sell, what season it will work for, if it is the right price- a thousand things. But if Target called tomorrow and wanted me to design my own line and I went to market to develop it, would this be an item I would choose? Would I put this in the Curious Sofa catalog? Well this made a huge difference in my decisions. Unfortunately, it narrows items way down but also fine tunes. This epiphany came a bit late as now I am doubting everything I have bought so far! AHHH!!! Stop the insanity!
People often ask me if I will expand my business; franchise, open in other areas or cities and my answer has always been that I just want to get better at what I'm doing. To get smarter. Smarter at buying, pricing, selling, display- there is so much to get right. Just when I think I might have a handle on it, the industry changes. Internet sales, warehouse stores, shopping malls, catalogs, small boutique, blogging, text messaging, direct marketing, the economy, the president- how can anyone keep up?
So, the easiest way to think my way through (and you too, if you're in business) is to define my brand. Do I want my name on this? It may also be a great way to fine tune your life. Heavy thinking perhaps, but what could possibly make us stand out from the pack if we do not tune in to who we are? Country Living interviewed me for the magazine and asked me my three suggestions for being successful. Whether they quote me right is yet to be seen but my #1 answer was
to be different. Be unique, tap into your brand. As women, I know we all compare ourselves to every other woman; looks, body style, personality. We try to be younger, prettier, be tough, act smart, act naive- whatever is our thing. It's hard work to find out who we are without all the outside forces. I for one, am going to give it a shot, especially with my business. Stay tuned.