As promised, the after pictures of the Florida condo I just staged for selling, 98% completed. A few items arrived the day after we left but the idea is still there.
.
(Big seashells to come to sit here)
(Candles are sitting in a pool of sand)
(A series of b/w vintage photographs of scenic Naples are coming to hang behind this wall)
(The piece de la resistance- a Curious Sofa linen slipcovered sectional sleeper)
(An amazing seven foot distressed mirror is coming to hang over the sectional)
(I chose the brushed metal fan at the last minute from Home Depot)
(Lush bedding not shown, still waiting on the bed frame)
(Duvet covers and more pillows to come)
What you are seeing above is my first real design job where I met with a client (Angie), listened to what she needed and gathered what I thought was appropriate for her project. This is an eight unit condo in downtown Naples that my client has owned for many years. After a hurricane, she bulldozed the lower level retail shops and decided to build two additional floors of luxury condos above. Cache and White & Black Market are her tenants. These are pictures of the model unit the realtor will show potential buyers. This unit had no decorative touches to start with except the tile, appliances, cabinets and floors. All else was bare.
My assignment was to keep it clean and cool, simple and modern so it would appeal to a hip, second-home buyer. She didn't want it cluttered with paraphernalia but shown in a way others could see that it was big enough for a large screen TV, sectional sofa and a Queen bed. This is not the usual model condo decor you'd find in Florida.
I spent approximately six weeks and over 75 hours shopping for this job online, talking with the property manager and architect for specific details and arranging deliveries and pick-ups 1,400 miles away. I tried to time all shipments to get there a week before we arrived so all would be ready. We flew down last Saturday and began. Angie and I unpacked boxes and arranged and kept shopping for what we still needed, then schlepping and hauling each and every item to the third floor. She would unpack and clean as I was was building, hanging, drilling and steaming for four days and five nights. Many items were ordered and shipped through my store while other items were ordered through Target, West Elm, Sears, World Market, HSN or found in Naples (Pottery Barn, Home Goods, Pier One). Keep in mind this was a little more than a staging job as Angie and her family will come here to work and vacation until this unit is sold. So everything from mattresses to dishes, flatware, trash cans, a vacuum, alarm clock, TV, dish soap, towels, etc. had to be ordered to make it livable for them. Some things came broken, some were returned and some never arrived at all. We delayed our flight one extra day to fine tune, add more details and clean, clean, clean.
There were also many problems to fix that come with a new development and long distance living: the hot water heater didn't work, the cable wasn't connected to the building, the electricity wasn't working in one room, locks weren't locking and the first realtor was fired as I watched the business of real estate unfold. There was also some comedy relief when Angie put dish soap in the new dishwasher (screaming, "It's leaking!"), cooked the plastic manual pack in the new oven, tried to wash the clothes with detergent and bleach in the dryer saying, "The washer is not working either!" and left the rental car idling for 5 hours in the garage because of a new off button they have now.
We were so tired most nights we didn't have the energy to go to many of the good restaurants in Naples but opted for ice cream or grocery store take out instead -and- I only saw about 1" of beach peaking over a park bench at 30 miles an hour!
In the end, I learned I was not half bad at this interior design stuff even though it was not hard core Curious Sofa style. But good design is good design. It was nice to buy things and put them out without cleaning, fixing, rewiring like you usually do with antique goods. We left proud of our efforts and talking of the next unit we would love to do in tan and blue with sisal rugs and painted furniture. The real test will come when buyers walk through and give their two cents (because everyone has their two cents!). If it sells within the next 3 months, despite the off season in Naples and the soft real estate market, I know I will have done my job!
Enjoy.
My assignment was to keep it clean and cool, simple and modern so it would appeal to a hip, second-home buyer. She didn't want it cluttered with paraphernalia but shown in a way others could see that it was big enough for a large screen TV, sectional sofa and a Queen bed. This is not the usual model condo decor you'd find in Florida.
I spent approximately six weeks and over 75 hours shopping for this job online, talking with the property manager and architect for specific details and arranging deliveries and pick-ups 1,400 miles away. I tried to time all shipments to get there a week before we arrived so all would be ready. We flew down last Saturday and began. Angie and I unpacked boxes and arranged and kept shopping for what we still needed, then schlepping and hauling each and every item to the third floor. She would unpack and clean as I was was building, hanging, drilling and steaming for four days and five nights. Many items were ordered and shipped through my store while other items were ordered through Target, West Elm, Sears, World Market, HSN or found in Naples (Pottery Barn, Home Goods, Pier One). Keep in mind this was a little more than a staging job as Angie and her family will come here to work and vacation until this unit is sold. So everything from mattresses to dishes, flatware, trash cans, a vacuum, alarm clock, TV, dish soap, towels, etc. had to be ordered to make it livable for them. Some things came broken, some were returned and some never arrived at all. We delayed our flight one extra day to fine tune, add more details and clean, clean, clean.
There were also many problems to fix that come with a new development and long distance living: the hot water heater didn't work, the cable wasn't connected to the building, the electricity wasn't working in one room, locks weren't locking and the first realtor was fired as I watched the business of real estate unfold. There was also some comedy relief when Angie put dish soap in the new dishwasher (screaming, "It's leaking!"), cooked the plastic manual pack in the new oven, tried to wash the clothes with detergent and bleach in the dryer saying, "The washer is not working either!" and left the rental car idling for 5 hours in the garage because of a new off button they have now.
We were so tired most nights we didn't have the energy to go to many of the good restaurants in Naples but opted for ice cream or grocery store take out instead -and- I only saw about 1" of beach peaking over a park bench at 30 miles an hour!
In the end, I learned I was not half bad at this interior design stuff even though it was not hard core Curious Sofa style. But good design is good design. It was nice to buy things and put them out without cleaning, fixing, rewiring like you usually do with antique goods. We left proud of our efforts and talking of the next unit we would love to do in tan and blue with sisal rugs and painted furniture. The real test will come when buyers walk through and give their two cents (because everyone has their two cents!). If it sells within the next 3 months, despite the off season in Naples and the soft real estate market, I know I will have done my job!
Enjoy.


24 comments:
WOW!!!! It is perfect, I love what you have created.
Hey Debbie, I bet you ARE tired. My parents lived close to Naples for a fwe years. It is a beautiful area. Love the decor, but it is not my style. I know staging is for the purchaser mostly. Neutrals are always best and it looks very clean and mod. I loved going into the bedrooms especially-now those look plush and cozy. Pat yourself on the back!!!Love Tiina...
I LOVE it!! Fantastic job
Hi Debbie:
Sooo appealing, you created the perfect setting for someone that wants to relax and calm the mind -it's "cozy zen". I really like what you did.
Laurie
Hi Deb, generally not a fan of 'modern'but this condo looks wonderful, I could quite happily stay there. My favourite pieces are those gorgeous striped chairs in the living room...perfect touch I think they would look great in any setting, especially if it was at my house! What a great project for you, exhaustion aside I am sure it was worth it for you to see the finished product.
I am sure this will be the just one of many great decorating adventures for you.
Kiss Noises Linda Lilly Cottage
~~~~~~~~~~Abosolutely~~Positively~~~Drop Dead GORGEOUS~~~~~it's curious sofa modern...but this modern is a modern I can live with...your decorating, your vision is what is going to sell this place. The touches you added look like they were found on little flea market trips..the place looks like it was put together with care...you can tell much thought was put into this...I LOVE IT!!!
geneen from calif
Your incredible talent is evident in this amazing design job. Just for those folks who thought you only worked in vintage and antiques....THIS GIRL CAN DO ANYTHING!
Well done. Now, go get some well-deserved (and I HOPE well-compensated) rest. You've gotta be draggin'!
oh. and thanks for taking the time to share your pictures.
Deb,
Wow is right. OMG! Simply gorgeous.
I would have to rest for a week or hit the Red Bulls. Just reading your remarks and list of things to do was exhausting. I can't wait to meet you, we're coming from Minnesota June 5th.
Lori
Good design IS good design...your talent speaks for itself! Love how you are able to create outside your own tastes. That is the hallmark of a GREAT designer. Best, Tara
I think I could live there. It looks great. Jan
I really agree with what you said about using NEW stuff that doesn't have to be "fixed". We have a summer home and even though I wanted to make it look "lakey" and "old", I opted to order NEW furniture, lighting, etc. and enjoy a fuss-free summer. There are advantages to both sides.
Wow, it looks incredible... You have truly done an amazing job!!! It feels serene and cozy!!
Isabel
Deb, would you mind sharing the source for the shades in the study and the guest bedroom? Thanks!
gorgeous- love the quest bedroom! That must have been an incredible undertaking- well done!
Both from Target.
Thanks for sharing. It looks great and I am sure will sell quickly. I still see the Curious Sofa peaking through. kath
I'll put in my two cents...love the design & choices for what the client needed and wanted, agree with the other comments...pat yourself on the back, its spectacular! My body hurts for you though!
I think you did an outstanding job. You can see your style in there but with the modern edge. If those units don't fly, I would be just dumbfounded. Congrats on your first "client"!!!
Take care
Janet
I love the whole look. It's totally my kind of style. I personally don't think they are that "modern"... I would love to see pics the little things that are missing.
I would not be surprised if people who come through the unit want to buy it furnished. I would!
this was more fun looking at than going to a major showhouse {1920's home} yesterday that I toured.
great job!
k
WOW~ I am fan of yours. Thank you for the comment. Isn't it true about showhomes? Where are the ideas??!
Your store rocks.
The condo is stunning, especially since you planned and purchased from 1400 miles away. Gold Star for you!
Great job! I owned a retail shop on 5th Avenue in Naples many years ago...I too saw very little of the gulf. It killed me to smell the coconut suntan lotion on customers just coming from the beach. Way more fun if you are vacationing there! The condo looks fabulous!
Peace,
Ki
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