The calendar may still say August, but there isn't anyone in Kansas City who isn't ready for cooler weather. Teasing customers that Fall is just around the corner is what we do best. This past week, from top to bottom, inside and out, the staff at Curious Sofa transformed our summer remains into a Halloween Masquerade illusion.
The list of what we do to prepare for such a makeover might be more than you have time to read about here, so I will condense the boxes of unpacking, endless note taking and cuts and bruises to sharing only the carefully orchestrated details.
Last January while searching for unique products I discovered a wonderful line of black lace curtain panels, valances, and runners. I knew they were special enough for me to build my Halloween season around, so everything else I purchased was to compliment them. Now black lace can go in only so many directions and because this was my fourth year to really do up Halloween in the shop, I had pretty much covered all the possibilities. We've done the antique thing, the haunted thing, Gothic rock 'n roll and a little creepy. What was left? Something a little more elegant.
In April I discovered an artist on Etsy who made incredible handmade masks. I had asked her if we could sell them in the store come September but over time the notion I would really sell $150 masks was pretty slim. So I did what only a creative Midwest retailer would do during a tough economy: I went for the store bought $19.95 version! So with black lace and ornate masks under my belt, my next inspiration came from the most unlikely place: Amadeus.


I can't remember now if I was flipping channels or surfing the web but the image of the masquerade scene from the movie Amadeus came to mind- and off I went in every possible direction.
Trying to create a retail wow while sticking to a budget can be tough but I am notorious for being resourceful where I can be and not so thrifty when I have to. My list of ideas went something like this: black lace, masks, and feathers which lead to Marie Antoinette, white wigs, and gloves, which lead to crystal chandeliers, candelabras and black candles with dripping wax; which then lead to the opera, musical instruments and sheet music which took me to leather furniture, old books, chalk busts, you get the idea. This is how I think.
The entrance to the store was always first and foremost in my mind. Finding the chalk busts was a bit daunting but eventually they reared their lovely heads. I bought a few wigs for the larger busts and had fun piling them one on top of another and tying them with white string for some extra funkiness. Dana was the chosen one to cluster all our crystal chandeliers and I scored the fabulous church windows at the last minute. We also have masks, masks and more masks of every shape and size too.
Antiques, crows, owls, spiders and crystal candlesticks were stock plied in the back room along with tubs of all things black and white. I passed over a ton of typical Halloween merchandise that is always available to stores like mine. You know the kind: pumpkin people with striped stockings, witches flying high with one tooth and a wart, scare crows that are well, scary. When I have a theme in mind I am hell-bent on sticking to it. I do have to bend the rules once in awhile just to supply our customer base, but I still try to give any traditional item a Curious Sofa spin.
Speaking of, a few years ago I invited our local artists to bring their goods to sell along with our Halloween Premiere and it was such a hit, it has become an annual invitation. On Thursday, I was so busy getting things ready, I didn't have much time to review the work they were setting up. But then I get a tap on my shoulder and artist Greg Johnson shoved this in my face and I nearly DIED!
old bed springs and doll parts added to wooden dowels. Nothing like art on a stick.
When something is not selling, you change it: A silhouette I made to paint on
an armoire door. Also, the sisal skunks were a crowd favorite.
an armoire door. Also, the sisal skunks were a crowd favorite.
our awning of beauty contestants. (Yes, actual cities!)


30 comments:
What a fabulous sight you store must be I would kill to be able to come & browse. I am a new follower & love your blog & online store. I hope you don't mind but I have done a post & put ina link to your blog & website.
Cheers Trish
Oh my goodness, what an amazing display...or should I say displays. Amadeus is one of most favourite movies and how I would love to see your store in person. thank you so much for sharing these gorgeous images as I am sure those displays will be depleted very soon.
Kiss Noises Linda
Trish, Of course you can put a link to my website. I am grateful!
Wow, Wow, double Wow!!What very cool displays!!
Carol in GA
Deb, thanks so much for the inspiration! One of my goals is to actually come to your store and buy something. I have lifted so many of your ideas, I should pay a fine, and I bet I'm not the only one! Congrats on having such a mind that keeps everything so fresh, AND for getting through these tough times. Keep it up!
Well;
I for one love October, Halloween and the store displays / staging looks hauntingly enticing!
I love it too much!
Great fun, I only wish I were there.
L.
You know, Halloween isn't so huge here in Canada (aside from like you said, the typical Halloween stuff), but this is actually exciting! And everything is still gorgeous and elegant.
Wow! That is one of the most wonderful Halloween displays I have ever seen. Love the busts and chandy display. I hope you sell out of all your masks!
Wow! Eerily beautiful! Can't wait for the next installment.:-)
**Tami
I also love your store and actually made it to the opening and snagged something!!! I also linked to you. Thank you for always inspiring me at Halloween. :)
Oh my heaven I screamed when I clicked on your blog. Everyone around here calls me The Queen of Halloween! I am so excited for Fall and decorating. I would love for you to see my Halloween when I put it up in the next week.
About that Queen of Halloween rug I might have to own one, how do I get one?
Megan
mcarusopartridge@gmail.com
Some product will eventually end up on our online store, but you can call the shop too. 913-432-8969
you are so talented and your store is amazing, I just bought a halloween magazine, and your lay out in there was gorgeous!!!
you are so talented and your store is amazing, I just bought a halloween magazine, and your lay out in there was gorgeous!!!
Wow!!! This was worth waiting for!!
Kathy
Love your shop and to me your the queen of displays
I've said it before, probably a couple times...but that is how my mind works...in double or triple...you are the most creative woman in America! Thank you for letting us into your mind!
Wow, you know something I've noticed. Even though it is still summer...alot of "apparitions" are appearing in blogs. I think this is going to be a very "spirited" autumn...I've even started reading all my ghost story books..so soon but somehow I'm ready to be "scared".
deb, i googled the word "brilliant" and there was your face... stunning as i knew it would be. see you soon.
hugs,
shelley
Be still my heart! I've been waiting all year for your Halloween (not just Halloween mind you but YOUR Halloween)! It is truely spectacular! But wait... the online store is open too! It just doesn't get any better!
Ok Debbie, I LOVE IT ALL- i immulated your legs out of the urn last year on my porch- using crutchs and tights (not as good as yours) but they workd, YOU Are my Inspiration- I hope you'll take flattery as i will have to use your halloween design for my own little shoppe i now have.. Your amzing.. and I love it..
THanks SO Much.- you'll have to check my blog in a few weeks as im expanding- getting ready for halloween..
xoxoxo
Karryann
I wish I lived nearby!! I am a Halloween person. I love all of this stuff. Wish I would have known you were wanting masks as I make them too.
Have a great weekend,
Rosemary
The store looks fantastic! I love, love, love it! It's just perfect and so fresh, I'm in awe... and by the way, the online store looks pretty amazing too! Congratulations and I hope Halloween is a smashing success! Mimi
LOVE!!! You never disappoint!!
Gosh, you are a shop-dressing genius! I am overwhelmed by the detail involved in all your decorations! Utter brilliance!! xx
I love the whole theme. The "Birds" are fanatstic!
Like the sign says...you are the "Queen of Halloween"!
Debbie
Your creativity never ceases to amaze me!!! Looks fantastic! Hoping to make it in town for another dose of fun. Take Care
Janet
So amazing! I LOVE this year's theme. And to think I was just there and missed this! I think the busts with white wigs and masks was absolutely inspired. You never cease to push the envelope!
Karen
You are without a doubt, the most inspiring woman I have come across in such a long time. I would give anything to check out this fantastic set up!! This is so creative!
Amazing job, and that silhouetted armoire, is it still around?
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