From the outside in, B. Braithwaite has it going on. My first response to this lovely Atlanta baby store was, "Look! There is no hot pink in sight! I' m loving this!"
Doing baby doesn't always mean the design has to be cute. It doesn't have to be kids-stuff either. It can have a calm, clean and ethereal sophistication that any room in your home deserves. Just because a little one has come into your lives doesn't mean you forget that grown ups live there too.
B. Braithwaite not only effected me aesthetically as a retailer but if I had ever become a mother, this is how I might have done it. Notice the overall style; color first!! The neutral palette of white and cream covers every inch of the interior. It immediately tells you who is in charge- the parents! The matching of the ruffled chandeliers to the ruffled basket liners; the texture of plush white teddy bears everywhere and the upscale whimsy that was used to remind you who their customer is. Of course I was also smiling at the clothing the staff wore: soft summer linens in the color of the store which was perfect pairing. For one of them to work in red or royal blue would just not cut it. Take a look around and don't miss it if you're in the area.
One of my favorite items: A molded laminate teddy bear lamp. (They had elephants and giraffes too!) Do you have to be a kid to use these?
The over sized drum shades with ruffled edge used throughout the store.