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I heard it was coming and now it has been confirmed: Anthropologie has stepped up once again and launched a new business sure to send the retail world into a spin. Announcing BHLDN.
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While our economic world is still learning how to survive, Anthropologie noticed where people were spending their money: on weddings. That's right, Anthropologie is now in the wedding business.
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Last year I heard through the industry grapevine they were opening new wedding stores. Immediately my imagination went wild. I imagined the dresses of course; brides and bridesmaids, maybe even groom attire; then I went on to veils, jewelry, shoes but of course I could not stop thinking about the centerpieces! The props! The candle holders! What on earth would they do???
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Last month I asked my friend and former manager of our local Anthro to give me the scoop. All she knew was there were no stores happening just yet, but she heard a little something was on the back burner. Then yesterday Elizabeth sent me the new link. Silly me not to realize they would start first where women are also spending.... online!
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To be honest, last week I was giving some thought to a wedding category on the Curious Sofa website. I love the funky (inexpensive) jewelry I find as well as votives and possible antique centerpieces; all perfect for the informal wedding.
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The BHLDN (Beholden) website is currently simple and pretty, a little less funky than I expected from this retail icon but I am giving them the benefit of the doubt. It is still new and in the beginning stages so I can only suspect they are testing the water to see what the reaction will be. But if I know Anthropologie like I think we all do, get ready. This may explode into a fresh and new direction for Holy Matrimony. Enjoy looking for now.