Thursday, February 17, 2011


I heard it was coming and now it has been confirmed: Anthropologie has stepped up once again and launched a new business sure to send the retail world into a spin. Announcing BHLDN.

While our economic world is still learning how to survive, Anthropologie noticed where people were spending their money: on weddings. That's right, Anthropologie is now in the wedding business.

Last year I heard through the industry grapevine they were opening new wedding stores. Immediately my imagination went wild. I imagined the dresses of course; brides and bridesmaids, maybe even groom attire; then I went on to veils, jewelry, shoes but of course I could not stop thinking about the centerpieces! The props! The candle holders! What on earth would they do???

Last month I asked my friend and former manager of our local Anthro to give me the scoop. All she knew was there were no stores happening just yet, but she heard a little something was on the back burner. Then yesterday Elizabeth sent me the new link. Silly me not to realize they would start first where women are also spending.... online!

To be honest, last week I was giving some thought to a wedding category on the Curious Sofa website. I love the funky (inexpensive) jewelry I find as well as votives and possible antique centerpieces; all perfect for the informal wedding.

Necklace 27.50, Crochet Scarf 26.95, Lace Rose 17.95

The BHLDN (Beholden) website is currently simple and pretty, a little less funky than I expected from this retail icon but I am giving them the benefit of the doubt. It is still new and in the beginning stages so I can only suspect they are testing the water to see what the reaction will be. But if I know Anthropologie like I think we all do, get ready. This may explode into a fresh and new direction for Holy Matrimony. Enjoy looking for now.